What is SEO ?
Search Engine Optimization is the process of improving the quantity and quality of traffic to your website through the organic method. A website is a terminal that connects audiences to a business and its goals, and if it’s not properly optimized for users as well as for the search engines, the chances of ranking higher in the Search Engine Result Pages (SERPs) reduces and this affects your organic traffic. If your business has a website and you wish to make it visible on the first page of the results page, then your best shot is to optimize your website to improve its quality and visibility.
When a user searches for a phrase or a keyword in a search engine (google, yahoo or Bing), it fetches the most relevant pages from the web and displays them on the results page. But relevancy is not just enough to place your website on the first page, many other important factors to it will be discussed in this blog.
All search engines have crawlers that are used to crawl and index the data from a website so that the search engine can understand the relevancy of that data and can rank the website properly when a search query comes in. Search Engine Optimization (SEO) is an umbrella that houses various tools that are necessary to improve the visibility and ranking of the website in organic search results. SEO can mainly be classified into two distinctive and essential processes, On-page and Off-page SEO. Get a consultation from the best SEO expert in Kerala before deciding on what search engine optimization technique to use in your website.
What is On-Page SEO?
On-page SEO is unarguably one of the most important processes you can use for achieving higher rankings in SERP, it is an integral part in obtaining organic results and running successful SEO campaigns. On-page SEO is simply the set of processes done for optimizing the contents of a webpage, and this is done for the search engine. In other words, it is the act of speaking the ‘search engines’ language’ and help search engine crawlers understand your pages better. During the indexing and ranking processes, search engines try to associate web pages with keywords the users type in the search console. It is called On-page optimization because any changes made to the webpage contribute to an improved user experience. It is the process of improving the functionality and practicality of a website, it helps in giving the user a flawless experience.
Keywords are also an essential part of successful On-page optimization. The whole digital marketing campaign for a website revolves around the appropriate keyword, having a well-reached and optimized list of keywords with great search volume and minimal competition ensures a successful SEO process. The relevancy of this keyword will help Google determine how to position your website on a result page
One of the very important components of On-page optimization is content, A website with clear and useful content can do great with or without SEO, but it can do amazing with the help of SEO. The content has to be original and exclusive, there are google algorithms that analyze the content and if it is found to be copied or rewritten, google will de-rank the website and this could be a huge setback for any website, but if the algorithm finds the content to be unique and of great value, it will try to rank the website appropriately, this is why in SEO we say “CONTENT IS KING”. Also, the Content should satisfy the intent of the search, which means before publishing content on your website you need to understand and research the types of content that users want to see and the search engine queries for the same, then design your contents and titles accordingly. The content has to be thorough and informative, easier to read, and has a unique take on the topic.
What is Off-Page SEO?
Off-page SEO techniques will help your website rank higher in search ranking. But unlike on-page SEO, off-page SEO is not related to optimizing your site or its content. Instead, it uses tactics outside of your website to increase your website’s authority. Off-page SEO is all about building quality links and other directions that make sure the search engines are convinced about the quality and uniqueness of your website.
Some effective ways to ensure you have a strong Off-page SEO strategy are, optimize page titles and descriptions, optimize all contents within the page, URL optimization, increase page loading speed, make the website mobile-friendly, good quality internal and external links to the website, and optimization of images and other multimedia elements.
Creating backlinks: Backlinks are the most important factor that helps Google determine where in a SERP a website should rank. The number of backlinks is not just the only factor determining the results, but also the quality of these links, google algorithms do take into account the relevancy of the links to your website. Creating relevant backlinks is an essential part of a good digital marketing strategy. Links should be designed and chosen in such a way that Google will view your site as a trustworthy, reliable source of data. Link building is a process that demands a lot of hard work, time, and effective strategy, but if link building is done right, it can help your page rank significantly higher in a search engine results page and will bring quality traffic to your website.
Social Media Marketing: In today’s day and age, people spend a lot of time on various social media platforms and this makes social media a very powerful marketing tool. Using social media platforms is an excellent way to increase the reach of your website. A business should be present where their audience is present and this makes SMM one of the most effective Off-page SEO techniques. Not only does it help in gaining more clicks but it is a great source to get relevant and quality backlinks. Engaging with the audience via your social media profiles positively reflects your business and what it stands for in terms of its objectives and values. SMM helps amplify insightful content from the website and increases its visibility and can drive interested parties to your website which could eventually drive up sales. Some other important Off-page optimization techniques include directory submission, social bookmarking, business listings, blog commenting, blog submission, and guest blogging.
In upcoming blogs, let us dive into the details of SEO and what goes behind the scenes and we will analyze in detail how various google algorithms work and how to use them to our advantage.